Network audio solutions for retail

Whether for marketing and operations or safety and security, intelligent network audio from Axis is a new and versatile way to interact, protect and inform.

Put network audio to work for you

Axis network audio solutions add value to your business by helping you communicate clearly at the right time, in the right places. Use the audio management software to assign marketing or information messages and background music to play where and when you want them. Program pre-recorded messages to trigger by camera-detected events, such as loitering, intrusion or unwanted behavior. Or use the system to address the camera scene with a live voice message so you can engage in real time. And because it is based on the same open platform as all Axis technologies, you have unlimited potential for integrating the audio system with other systems, and ensuring your solution grows with you.

Benefits with Axis network audio

Space-saving. With Axis all-in-one network speakers, everything is built in—no extra hardware or software to install.
Zone control. Use audio management software to get messages and ambiance-enhancing music to customers in any part of the store.
Flexible and scalable. It’s easy to add or remove speakers instantly, and to change zones, content and scheduling to meet the changing needs of your business.
Powerfully intuitive. Completely digital and controlled locally or remotely, it is easy to test, maintain, and troubleshoot your system over the same network that powers it.
Ready to go. Axis audio systems are pre-configured to deliver excellent audio quality right out of the box. Standard network connection means no need for dedicated audio cabling.

Focus areas

couple putting groceries in a car trunk at sunset

Protect property and keep people safe

Axis audio can help you ensure the security of your customers and physical retail environment. Pre-recorded messages, live messages or a combination of both give you more control of incident management than cameras alone can. Discourage vandalism and intrusion by letting offenders know they’ve been spotted. Deter unwanted behaviors with a well-timed audio intervention. Or communicate occupancy restrictions and safety reminders for everyone’s security. With Axis audio, you can act on what you see quickly and efficiently.

Minimize shrinkage and increase profits

Axis audio helps you tackle shoplifting, robbery and fraud, and intervene with the appropriate audio response in real time. Address loiterers directly to discourage the behavior. Alert staff to security risks or suspicious behaviors. Stop break-ins by communicating directly with offenders at the start of the event. Address thefts during the act, including wrong way exits. And let visitors or suspicious persons know you’re aware of their presence in any specific area. Audio announcements at the right time and in the right place can help keep more of your hard-earned profit in the pocket it belongs to—yours.

Increase staff productivity and improve customer experience

Axis network audio is ideal for communicating with staff and customers, influencing purchasing behavior and increasing staff productivity. Add ambiance with background music, adjusting volume and content as appropriate from one zone of the store to the next. Broadcast marketing messages and offers or opening hour and other general operating announcements. Inform customers that staff is on the way, or that a new till has opened when queues get too long. Network audio is a simple yet powerful addition that can add measurable value in immediate sales, satisfied consumers and return visits.